We were delighted to sponsor Irish ultra runner Keith Russell in Big Dogs Back Yard Ultra World Championship which took place in Tennessee in October 2023. Backyard Ultras have emerged as one of the most unique and mentally demanding forms of endurance running in the world of ultramarathons.
Keith started running with his daughter Alanna (who had spastic quadriplegic cerebral palsy) in October 2016 to run the Dublin City marathon in October 2017. They fundraised over €70,000 for a wheelchair accessible bus for The Meadows Respite Care Home in Navan.
Alanna sadly passed away suddenly at home on the 13th December 2017, 9 days after her 8th birthday.
Since then Keith has focused on running and and started taking part in ultra marathons.